Social media advice is usually written for people whose full-time job is social media. You have a business to run. Here is what actually matters for a local business, and what you can ignore.
Consistency beats volume
Three good posts a week is plenty. One a week is fine. What hurts is a page that went quiet eight months ago, because customers wonder if you are still open.
Four kinds of posts that work
Rotate through these and you will never run out of ideas.
- Your work: a finished job, a new dish, a full shelf. Real photos beat graphics.
- Your people: who answers the phone, who does the work.
- Useful tips: one small thing your customers should know.
- Plain news: new hours, a holiday closure, a new service.
Batch it once a month
Set aside one hour a month. Pick your photos, write short captions, and schedule them all at once. Then forget about it until next month.